Lead Generation (LinkedIn)

Founder based on filter criteria. Outreach via cold LinkedIn messages or warm introductions based on mutual connections

Cold Intro Copy

Awareness (Dex)

Have met with Founder for introduction. Periodic follow-up with contact based on strength of lead. If clear fit not identified, find another way to provide Founder with value for their time

Interest (Dex)

Founder beginning to see value that MC2 can provide for them (investment + defined ‘rinse and repeat’ service offering)

Decision (Notion CRM)

Founder clearly articulates a need that they believe MC2 can support them with and makes an ask. MC2 makes verbal offer. Founder accepts

Action (Notion CRM)

Founder signs proposal sent by MC2. Proposal outlines what MC2 can do in service of Founder ask

MC2 Strategic Context

V1: Notion (currently in use)

V2: 🧠 (probably a bit arrogant, but 🤷🏾‍♂️)